Comments on: What Are Your Promotions Saying About Your Brand? http://www.brandculture.com/blog/2010/01/what-are-your-promotions-saying-about-your-brand/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Rob http://www.brandculture.com/blog/2010/01/what-are-your-promotions-saying-about-your-brand/comment-page-1/#comment-1087 Rob Sun, 21 Feb 2010 04:57:01 +0000 http://www.brandculture.com/blog/?p=630#comment-1087 BCT, great post. The picture captions made me laugh out loud. I agree--the inclusion created an inconsistency. And you're talking about more than co-branding...you're talking about consistency across all touchpoints (you've called out IT and trade show giveaways, which most companies probably don't think about as carefully as they should, at least within this context). mhs, I agree about Starbucks...they've made a lot of mistakes with where they serve their coffee. Jetblue, on the other hand, has done some pretty cool things with the food they offer on their flights. Check <a href="http://www.semanticargument.com/2009/07/30/starbuck%E2%80%99s-latest-branding-decision-a-tall-grande-or-venti-mistake/" rel="nofollow">here</a> for my point of view on that stealth Starbucks, too... BCT, great post. The picture captions made me laugh out loud. I agree–the inclusion created an inconsistency. And you’re talking about more than co-branding…you’re talking about consistency across all touchpoints (you’ve called out IT and trade show giveaways, which most companies probably don’t think about as carefully as they should, at least within this context).

mhs, I agree about Starbucks…they’ve made a lot of mistakes with where they serve their coffee. Jetblue, on the other hand, has done some pretty cool things with the food they offer on their flights.

Check here for my point of view on that stealth Starbucks, too…

]]> By: mhs http://www.brandculture.com/blog/2010/01/what-are-your-promotions-saying-about-your-brand/comment-page-1/#comment-843 mhs Fri, 29 Jan 2010 21:26:10 +0000 http://www.brandculture.com/blog/?p=630#comment-843 I've wondered about this sort of thing with food/drink companies that associated themselves with certain airlines. For instance, was Starbucks wise to be the coffee served on United? I would say no, given my opinion of United's service. While we're on the Starbucks topic, has BrandCulture Talk opined on the new stealth Starbucks yet? I’ve wondered about this sort of thing with food/drink companies that associated themselves with certain airlines. For instance, was Starbucks wise to be the coffee served on United? I would say no, given my opinion of United’s service. While we’re on the Starbucks topic, has BrandCulture Talk opined on the new stealth Starbucks yet?

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