Comments on: Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon http://www.brandculture.com/blog/2009/11/positioning-against-the-iphone-what-blackberry-could-learn-from-verizon/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Four Seasons Hotels and Resorts Remains the Hospitality Brand to Beat http://www.brandculture.com/blog/2009/11/positioning-against-the-iphone-what-blackberry-could-learn-from-verizon/comment-page-1/#comment-899 Four Seasons Hotels and Resorts Remains the Hospitality Brand to Beat Wed, 03 Feb 2010 20:25:10 +0000 http://brandculturetalk.com/?p=382#comment-899 [...] and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried Microsoft too), [...] [...] and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried Microsoft too), [...]

]]> By: Rob http://www.brandculture.com/blog/2009/11/positioning-against-the-iphone-what-blackberry-could-learn-from-verizon/comment-page-1/#comment-526 Rob Wed, 04 Nov 2009 22:15:52 +0000 http://brandculturetalk.com/?p=382#comment-526 Love this post as a follow up to your 10.22 post as well as my post on the Microsoft store. I'm not sure I'm 100% behind the direct comparison advertising, however. This ad is fun, but I find those <a href="http://www.youtube.com/watch?v=37NKnDRPFKU" target=_blank rel="nofollow">"there's a map for that"</a> ads really obnoxious, and I wonder whether they do more to strengthen the Apple core (sorry for the pun) than position against it. They remind me of political attack ads---they smack of desperation and maybe even below the belt (but effective nonetheless?). Still, your 3 "takeaways" hold, and I hope Microsoft and RIM get the message! Love this post as a follow up to your 10.22 post as well as my post on the Microsoft store.

I’m not sure I’m 100% behind the direct comparison advertising, however. This ad is fun, but I find those “there’s a map for that” ads really obnoxious, and I wonder whether they do more to strengthen the Apple core (sorry for the pun) than position against it. They remind me of political attack ads—they smack of desperation and maybe even below the belt (but effective nonetheless?).

Still, your 3 “takeaways” hold, and I hope Microsoft and RIM get the message!

]]> By: Tweets that mention Positioning against Apple: what Blackberry and Microsoft could learn from Verizon -- Topsy.com http://www.brandculture.com/blog/2009/11/positioning-against-the-iphone-what-blackberry-could-learn-from-verizon/comment-page-1/#comment-525 Tweets that mention Positioning against Apple: what Blackberry and Microsoft could learn from Verizon -- Topsy.com Wed, 04 Nov 2009 17:38:51 +0000 http://brandculturetalk.com/?p=382#comment-525 [...] This post was mentioned on Twitter by Eric Pinckert, Jeff Walden. Jeff Walden said: RT @EricPinckert Positioning against Apple: what Blackberry and Microsoft could learn from Verizon... http://bit.ly/3JobwO [...] [...] This post was mentioned on Twitter by Eric Pinckert, Jeff Walden. Jeff Walden said: RT @EricPinckert Positioning against Apple: what Blackberry and Microsoft could learn from Verizon… http://bit.ly/3JobwO [...]

]]>