Comments on: Driving Corporate Events Underground Won't Solve the "AIG Effect" http://www.brandculture.com/blog/2009/05/driving-corporate-events-underground-wont-solve-the-aig-effect/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Incentive Travel: Reversing the AIG Effect « Incentive Travel Blog – Corporate Incentive Travel http://www.brandculture.com/blog/2009/05/driving-corporate-events-underground-wont-solve-the-aig-effect/comment-page-1/#comment-1026 Incentive Travel: Reversing the AIG Effect « Incentive Travel Blog – Corporate Incentive Travel Tue, 16 Feb 2010 09:12:06 +0000 http://brandculturetalk.com/?p=202#comment-1026 [...] Driving Corporate Events Underground Won’t Solve the “AIG Effect” [...] [...] Driving Corporate Events Underground Won’t Solve the “AIG Effect” [...]

]]> By: Immacula Bernstein http://www.brandculture.com/blog/2009/05/driving-corporate-events-underground-wont-solve-the-aig-effect/comment-page-1/#comment-486 Immacula Bernstein Thu, 04 Jun 2009 17:46:52 +0000 http://brandculturetalk.com/?p=202#comment-486 That old BrandCulture blogger has hit the nail on the head yet again. This illustrates what happens when the unhappy human trait of lying becomes habitual. The individual lies even though no lie is needed. With lying comes concomitant guilt, or is it visa versa. Which comes first? If businesses come clean, will lying and guilt disappear? Why don't they give it a try? It can't hurt. That old BrandCulture blogger has hit the nail on the head yet again. This illustrates what happens when the unhappy human trait of lying becomes habitual. The individual lies even though no lie is needed. With lying comes concomitant guilt, or is it visa versa. Which comes first? If businesses come clean, will lying and guilt disappear? Why don’t they give it a try? It can’t hurt.

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