http://www.brandculture.com/blog/2009/05/does-fedex-still-absolutely-positively-mean-fast/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.brandculture.com/blog/2009/05/does-fedex-still-absolutely-positively-mean-fast/comment-page-1/#comment-1477 Vanguard Group Goes Mavericky with “Vanguarding” Campaign Tue, 20 Apr 2010 15:33:36 +0000 http://brandculturetalk.com/?p=158#comment-1477 [...] Neo-Luddites decrying the devolution of English as trademarked brands turn into verbs.  We happily FedEx, Skype, TiVo, Hoover, Google and occasionally even Rollerblade.   We’re not opposed to the [...] [...] Neo-Luddites decrying the devolution of English as trademarked brands turn into verbs.  We happily FedEx, Skype, TiVo, Hoover, Google and occasionally even Rollerblade.   We’re not opposed to the [...]

]]> http://www.brandculture.com/blog/2009/05/does-fedex-still-absolutely-positively-mean-fast/comment-page-1/#comment-484 Samantha Maimas Fri, 08 May 2009 17:09:45 +0000 http://brandculturetalk.com/?p=158#comment-484 Interesting you should blog on a point I've been noticing recently. FedEx trucks do not seem in a hurry anymore. DSL drivers leap out of the trucks and run to their destination. Even United Parcel trucks seem in a hurry. You're right. FedEx needs to emphasize and reiterate it's founding principle: speed at any cost. I might add that this blog was a masterful blending of graphics, visuals, and wisdom. Blog on blogster. Interesting you should blog on a point I’ve been noticing recently. FedEx trucks do not seem in a hurry anymore. DSL drivers leap out of the trucks and run to their destination. Even United Parcel trucks seem in a hurry. You’re right. FedEx needs to emphasize and reiterate it’s founding principle: speed at any cost. I might add that this blog was a masterful blending of graphics, visuals, and wisdom. Blog on blogster.

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