Comments on: Brand, Identity, Consistency, and Orange Juice http://www.brandculture.com/blog/2009/04/consistency-identity-brand-and-orange-juice/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: anon http://www.brandculture.com/blog/2009/04/consistency-identity-brand-and-orange-juice/comment-page-1/#comment-483 anon Fri, 20 Nov 2009 16:04:13 +0000 http://brandculturetalk.com/?p=139#comment-483 I hate this design. It makes me feel yucky looking at it. OJ is supposed to be fresh tasting and fun -- that drinking healthy is fun. This package design is HORRIBLE. It makes you feel that drinking fresh OJ is like taking medicine -- very clinical and YUCKY. I hate this design. It makes me feel yucky looking at it. OJ is supposed to be fresh tasting and fun — that drinking healthy is fun.
This package design is HORRIBLE.
It makes you feel that drinking fresh OJ is like taking medicine — very clinical and YUCKY.

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