If not, check it out for some fun.

I’ve seen a few of these lists of “good” and “bad” names, including this one at Pollywog: http://pollywoginc.com/blog/2008/12/04/best-and-worst-brand-names-of-2008/. There’s an interesting consistency in these lists that I’d like your opinion on. With a few exceptions, the “best” names are real words, and the “worst” names are coined, compound, or acronyms. I tend to prefer real word names, and it seems like most professional namers do, but are we sure clients do? Or, more importantly, consumers? Just a question.

Last point: happy to see TMZ and GoDaddy on the latter half of your list. Those are two brands that could be considered successful in many ways, and I often get the sneaking suspicion that these types of lists are just post-rationalized. “Google’s a huge success? Their name is great! Enron was a disaster? What an awful name they had!” Not that TMZ or GoDaddy are iconic brands by any stretch of the imagination, but glad to see you’re not afraid to call a spade a spade.

For some more naming ideas/opinions, check here: http://www.semanticargument.com/?cat=5