http://www.brandculture.com/blog/2008/09/the-difference-between-branding-and-advertising-in-defense-of-microsoft-bill-gates-and-jerry-seinfeld/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.brandculture.com/blog/2008/09/the-difference-between-branding-and-advertising-in-defense-of-microsoft-bill-gates-and-jerry-seinfeld/comment-page-1/#comment-1482 Four Seasons Hotels and Resorts Remains the Hospitality Brand to Beat Wed, 21 Apr 2010 15:20:41 +0000 http://www.brandculturetalk.com/?p=42#comment-1482 [...] extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried Microsoft too), BestBuy, Leavitt Group and many, [...] [...] extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried Microsoft too), BestBuy, Leavitt Group and many, [...]

]]> http://www.brandculture.com/blog/2008/09/the-difference-between-branding-and-advertising-in-defense-of-microsoft-bill-gates-and-jerry-seinfeld/comment-page-1/#comment-414 BrandCultureTalk Thu, 18 Sep 2008 16:24:28 +0000 http://www.brandculturetalk.com/?p=42#comment-414 We hear you Kkinla. But is this campaign aimed at next-gen technology consumers? Or at shoring up its position among corporate IT buyers, where even BusinessWeek admits Apple is starting to get some consideration? And we think the spot's whimsy (the Conquistador runs tight?! Big Top Points?!) may have a certain Gen Y appeal, even if they don't remember the meaning of Festivus. Now - is that worth the $10 million Microsoft is paying Mr. Seinfeld? Only time will tell... We hear you Kkinla. But is this campaign aimed at next-gen technology consumers? Or at shoring up its position among corporate IT buyers, where even BusinessWeek admits Apple is starting to get some consideration?
And we think the spot’s whimsy (the Conquistador runs tight?! Big Top Points?!) may have a certain Gen Y appeal, even if they don’t remember the meaning of Festivus.
Now – is that worth the $10 million Microsoft is paying Mr. Seinfeld? Only time will tell…

]]> http://www.brandculture.com/blog/2008/09/the-difference-between-branding-and-advertising-in-defense-of-microsoft-bill-gates-and-jerry-seinfeld/comment-page-1/#comment-413 kkinla Wed, 17 Sep 2008 23:51:06 +0000 http://www.brandculturetalk.com/?p=42#comment-413 Ok. I agree with the premise. But, do you honestly believe that Jerry Seinfeld is relevant any more in American pop culture? He's old, tired, one-note, passe and has been shoveling the same shtick for the past 20 years. Not funny anymore, Jerry! Maybe for aging Baby Boomers, but not for the next generation of technology consumers. Awful choice. I don't think that he will even marginally move the needle on Microsoft's "cool factor." In fact, quite the opposite. Ok. I agree with the premise. But, do you honestly believe that Jerry Seinfeld is relevant any more in American pop culture? He’s old, tired, one-note, passe and has been shoveling the same shtick for the past 20 years. Not funny anymore, Jerry! Maybe for aging Baby Boomers, but not for the next generation of technology consumers. Awful choice. I don’t think that he will even marginally move the needle on Microsoft’s “cool factor.” In fact, quite the opposite.

]]> http://www.brandculture.com/blog/2008/09/the-difference-between-branding-and-advertising-in-defense-of-microsoft-bill-gates-and-jerry-seinfeld/comment-page-1/#comment-412 AMD Talk » The Difference Between Branding and Advertising: In Defense of … Sun, 14 Sep 2008 07:41:50 +0000 http://www.brandculturetalk.com/?p=42#comment-412 [...] Nick wrote an interesting post today onHere’s a quick excerptNow that you have (and if you’re not already navigating to your own blog to write yet another anti-Microsoft/anti-Seinfeld diatribe), we encourage you to sit back, take a breath, and consider the wisdom behind the spot. … [...] [...] Nick wrote an interesting post today onHere’s a quick excerptNow that you have (and if you’re not already navigating to your own blog to write yet another anti-Microsoft/anti-Seinfeld diatribe), we encourage you to sit back, take a breath, and consider the wisdom behind the spot. … [...]

]]> http://www.brandculture.com/blog/2008/09/the-difference-between-branding-and-advertising-in-defense-of-microsoft-bill-gates-and-jerry-seinfeld/comment-page-1/#comment-411 topwebbusinesses » Blog Archive » The Difference Between Branding and Advertising: In Defense of … Sun, 14 Sep 2008 07:32:47 +0000 http://www.brandculturetalk.com/?p=42#comment-411 [...] Original BrandCultureTalk [...] [...] Original BrandCultureTalk [...]

]]>