Comments on: Clear Purpose = Powerful Brand: Thule Rules http://www.brandculture.com/blog/2008/09/simple-idea-powerful-brand-thule-rules/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Four Seasons Hotels and Resorts Remains the Hospitality Brand to Beat http://www.brandculture.com/blog/2008/09/simple-idea-powerful-brand-thule-rules/comment-page-1/#comment-1479 Four Seasons Hotels and Resorts Remains the Hospitality Brand to Beat Tue, 20 Apr 2010 23:32:04 +0000 http://brandculturetalk.com/?p=46#comment-1479 [...] you of the diverse businesses and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve [...] [...] you of the diverse businesses and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve [...]

]]> By: KKinLA http://www.brandculture.com/blog/2008/09/simple-idea-powerful-brand-thule-rules/comment-page-1/#comment-423 KKinLA Wed, 01 Oct 2008 19:17:47 +0000 http://brandculturetalk.com/?p=46#comment-423 well, shucks, aren't the Swedes just perfect in EVERY way? Blonde, good looking, enjoying a stable economy, and now they're perfect managers too? Ugh. Gimme an old fashioned, dysfunctional, depressing, economically troubled American company any day! (BTW, on my North Carolina vacation practically EVERY car had one of those thingy-s on top. You have to haul a lot of gear to a beach vacation). well, shucks, aren’t the Swedes just perfect in EVERY way? Blonde, good looking, enjoying a stable economy, and now they’re perfect managers too? Ugh. Gimme an old fashioned, dysfunctional, depressing, economically troubled American company any day!
(BTW, on my North Carolina vacation practically EVERY car had one of those thingy-s on top. You have to haul a lot of gear to a beach vacation).

]]> By: Shaak Ti http://www.brandculture.com/blog/2008/09/simple-idea-powerful-brand-thule-rules/comment-page-1/#comment-422 Shaak Ti Tue, 30 Sep 2008 20:05:47 +0000 http://brandculturetalk.com/?p=46#comment-422 yay for MBO. Peter Drucker rocks! yay for MBO. Peter Drucker rocks!

]]> By: Truenesia Heplewhite http://www.brandculture.com/blog/2008/09/simple-idea-powerful-brand-thule-rules/comment-page-1/#comment-421 Truenesia Heplewhite Tue, 30 Sep 2008 16:39:10 +0000 http://brandculturetalk.com/?p=46#comment-421 Well, Thule certainly sounds Utopian. Perhaps their success has to do with the limited stock which they sell. Maybe they have good products that keep customers spreading the good news and returning themselves to buy additional items. I’d be interested in knowing more about the “exercising together with colleagues during working hours.” I envision a large room filled with desks with healthy, blond people standing on their desks doing calisthenics. What if you don’t feel like exercising when others do? Maybe a workout is included in the job interview. I think we need to know more about this company. By the way, whoever wrote the article is an excellent writer. Well, Thule certainly sounds Utopian. Perhaps their success has to do with the limited stock which they sell. Maybe they have good products that keep customers spreading the good news and returning themselves to buy additional items. I’d be interested in knowing more about the “exercising together with colleagues during working hours.” I envision a large room filled with desks with healthy, blond people standing on their desks doing calisthenics. What if you don’t feel like exercising when others do? Maybe a workout is included in the job interview. I think we need to know more about this company.

By the way, whoever wrote the article is an excellent writer.

]]> By: An outdoor enthusiast http://www.brandculture.com/blog/2008/09/simple-idea-powerful-brand-thule-rules/comment-page-1/#comment-420 An outdoor enthusiast Tue, 30 Sep 2008 16:13:46 +0000 http://brandculturetalk.com/?p=46#comment-420 At Yahoo!, former CEO Tim Koogle always said in company meetings that it was all about hiring smart. Seems like Thule has done this by hiring slowly and sensibly for a certain kind of employee who will buy into the mission. I wish more corporations would do this. At Yahoo!, former CEO Tim Koogle always said in company meetings that it was all about hiring smart. Seems like Thule has done this by hiring slowly and sensibly for a certain kind of employee who will buy into the mission. I wish more corporations would do this.

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