http://www.brandculture.com/blog/2008/07/putting-rose-colored-glasses-on-your-audience/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.brandculture.com/blog/2008/07/putting-rose-colored-glasses-on-your-audience/comment-page-1/#comment-394 Nicholas Wallfarer Fri, 01 Aug 2008 17:41:45 +0000 http://www.brandculturetalk.com/?p=30#comment-394 I disagree that there is no such thing as bad publicity. Bad publicity can destroy. Look at John Kerry and the Swiftboat Gang and the well-placed innuendo that destroys celebrities, other public figures, and even institutions. Maybe what you mean is that some bad publicity does not necessarily bring destructive notoriety. I disagree that there is no such thing as bad publicity. Bad publicity can destroy. Look at John Kerry and the Swiftboat Gang and the well-placed innuendo that destroys celebrities, other public figures, and even institutions. Maybe what you mean is that some bad publicity does not necessarily bring destructive notoriety.

]]> http://www.brandculture.com/blog/2008/07/putting-rose-colored-glasses-on-your-audience/comment-page-1/#comment-393 Glycerine Mopsa Fri, 01 Aug 2008 17:34:25 +0000 http://www.brandculturetalk.com/?p=30#comment-393 Most people who are unfamiliar with medications and the medical profession just do what they're told to do when a doctor prescribes a chemical panacea. However, for sophisticated patients, being prescribed a medication is the beginning of a search to see if it is safe to take. You are right that the visual image in the commercial helps to ignore the warnings that the drug company must put in the ad . Most people who are unfamiliar with medications and the medical profession just do what they’re told to do when a doctor prescribes a chemical panacea. However, for sophisticated patients, being prescribed a medication is the beginning of a search to see if it is safe to take. You are right that the visual image in the commercial helps to ignore the warnings that the drug company must put in the ad .

]]> http://www.brandculture.com/blog/2008/07/putting-rose-colored-glasses-on-your-audience/comment-page-1/#comment-392 Miranda Thu, 31 Jul 2008 17:00:14 +0000 http://www.brandculturetalk.com/?p=30#comment-392 I used to work with pharmaceutical advertisers online and they were by far the trickiest companies to work with. There are a lot of legal restrictions on their advertising, such as listing all the side effects and not advertising the parent company that are supposed to help the consumer. Amazing that this all has such an effect still with up to 6xs more perscriptions. Yikes. I used to work with pharmaceutical advertisers online and they were by far the trickiest companies to work with. There are a lot of legal restrictions on their advertising, such as listing all the side effects and not advertising the parent company that are supposed to help the consumer. Amazing that this all has such an effect still with up to 6xs more perscriptions. Yikes.

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