Comments on: When is Destination Branding Really Destination Blanding?

By: Rob

Rob — Fri, 05 Mar 2010 09:45:18 +0000

Just took the time to read through this, and it’s brilliant. Great post. Just used it as reference in responding to a reporter’s questions about a new campaign for a Southeast Asian country that shall remain unnamed…I’d tell you what it is but a) it’s not public yet, and b) on the basis of this post you’d probably tear it to shreds.

By: Rina

Rina — Thu, 14 May 2009 15:49:12 +0000

This is a very insightful observation and I agree this is a major caution. You may want to visit http://www.countrybrandindex.com as our 2007 Study had a similar spread

Rina Plapler

By: TP

TP — Sun, 10 May 2009 21:13:37 +0000

Meant “..with whom you truly are.” Actually, the last part is difficult to follow.

I meant to say, “You have to be true to yourself to keep the promises you make to others.”

By: TP

TP — Fri, 08 May 2009 22:48:47 +0000

This is an excellent article and commentary.

Another way to put this is, “a brand is a delivery on a promise”( I wish I could remember what marketing person stated that) and promises are only met with who you truly are.

By: Gavin Heaton

Gavin Heaton — Wed, 04 Jun 2008 07:22:44 +0000

Sydney did a surprisingly good job of getting the population of an entire city working in the same direction during the Olympics in 2000. The city was entirely a more friendly and open place for two weeks, crime rates were down and there was a happy vibrancy all around. This was partly to do with, as you say, consensus building, but it was also partly mandated by government leadership.
I was fascinated to see that it actually worked. But then, maybe we could all be on our best behaviour for 14 days