http://www.brandculture.com/blog/2008/05/sometimes-it%e2%80%99s-better-to-position-in-the-past/ Branding. Not Bull. Fri, 09 Jul 2010 20:32:34 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.brandculture.com/blog/2008/05/sometimes-it%e2%80%99s-better-to-position-in-the-past/comment-page-1/#comment-1044 Four Seasons Hotels and Resorts Remains the Hospitality Brand to Beat Wed, 17 Feb 2010 18:42:59 +0000 http://www.brandculturetalk.com/?p=9#comment-1044 [...] the diverse businesses and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried [...] [...] the diverse businesses and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried [...]

]]> http://www.brandculture.com/blog/2008/05/sometimes-it%e2%80%99s-better-to-position-in-the-past/comment-page-1/#comment-898 joel Wed, 03 Feb 2010 20:25:08 +0000 http://www.brandculturetalk.com/?p=9#comment-898 My dad has been dedicated to his kitchenaid for 30 years, but I haven't seen him use it for anything other than cheese grating and the occasional whipped cream for about 20 years. I mentioned that he might just get an electric cheese grater and put the beast away. He gasped and began listing all the great things the "mixer" can do. My dad has been dedicated to his kitchenaid for 30 years, but I haven’t seen him use it for anything other than cheese grating and the occasional whipped cream for about 20 years. I mentioned that he might just get an electric cheese grater and put the beast away. He gasped and began listing all the great things the “mixer” can do.

]]> http://www.brandculture.com/blog/2008/05/sometimes-it%e2%80%99s-better-to-position-in-the-past/comment-page-1/#comment-376 nadia Thu, 29 May 2008 19:08:10 +0000 http://www.brandculturetalk.com/?p=9#comment-376 great article. i love the kitchen aid mixer! unfortunately, mine is the staple white because i got it before the pink one came out! i probably used the mixer 3 times in the last 2 years, but the vintage design is an excellent piece for my kitchen decor. i'll take it's power and arhcitecture over oster and cuisinart's digital displays any day! great article. i love the kitchen aid mixer! unfortunately, mine is the staple white because i got it before the pink one came out! i probably used the mixer 3 times in the last 2 years, but the vintage design is an excellent piece for my kitchen decor. i’ll take it’s power and arhcitecture over oster and cuisinart’s digital displays any day!

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