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	<title>Comments on: Branding is Much More than Self-Promotion</title>
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	<description>Branding. Not Bull.</description>
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		<title>By: Leaps of faith &#124; b r a n t s</title>
		<link>http://www.brandculture.com/blog/2008/04/self-obsessed-brands/comment-page-1/#comment-358</link>
		<dc:creator>Leaps of faith &#124; b r a n t s</dc:creator>
		<pubDate>Tue, 03 Nov 2009 10:44:17 +0000</pubDate>
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		<description>[...] I saw a &#8216;Next is the spirit of the Olympics&#8217; ad, I couldn&#8217;t help but remember this wonderful article. I quote from it &#8220;Modern branding has evolved. From its roots creating detailed guidelines [...]</description>
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