Okay, so you’ve done the research, developed the strategy, executed the creative, pulled off the launch, placed the ads and you’re feeling pretty proud of yourself for building the greatest brand your industry has ever seen. Guess what – your brand is still vulnerable, and it may be in a place you haven’t spent much time thinking about. [Read more →]

At BrandCulture Company, we have been seeing and are helping clients take advantage of a desire among consumers to shift their purchasing decisions back to smaller, local businesses. During the 80’s and 90’s, the Coca-Cola Company grew immense global market share with its “Think Global, Act Local” philosophy, but found that it became increasingly disconnected from its local bottling partners and customers.  In the beginning of the last decade, Coca-Cola began to evolve its go-to-market strategy with a “Think Local, Act Local” philosophy.  [Read more →]

Lest it be said that BrandCultureTalk has devolved into a raucous cacophony of screeds, we remind you of the diverse businesses and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried Microsoft too), BestBuy, Leavitt Group and many, many others.  For our first post of 2010, we present another positive brand experience!

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The other day BrandCultureTalk embarked on a bit of winter solstice shopping hoping to pick up a few holiday tokens of appreciation for some of our hardworking colleagues.  Seeking to source gifts a bit more bespoke than yet another copy of The Hangover at Best Buy, we braved the Los Angeles holiday hordes to visit Heath Ceramics in search of some timeless treasures, or as Heath puts it, “simple, good things for good people.”

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Back from our travels around the interweb, we bring you a feast for the senses.

First a site with a header that is the ne plus ultra of understatement. (Be sure to mouse over the sparkling watch)

And second, one of Mr. Kandola’s influences:

a book with a title only its author could love.

We needn’t belabor these efforts. Let’s just say we hope they provide slightly more diversion than inspiration. On the other hand, given the gleam of Mr. Kandola’s timepiece and Mr. Olson’s undeniable success (he built three multi-million dollar sales and distribution forces – early in his career!), perhaps they’re laughing all the way to the bank…