May 7th 2013 . No Comments
Working with clients across a variety of industries, we're increasingly seeing cloud computing's economic benefits as the primary factor leading to its consideration and adoption. Yes, other advantages can be compelling, but so far it's the dollar signs that push organizations to get past their initial objections. Low price is an easy benefit for cloud services vendors to trumpet, but forward-thinking…
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May 1st 2013 . No Comments
Have you seen some of the recent sports branding work done by American universities? Or, rather, done by universities with the help of Nike's Graphic Identity Group? This flat, angry look is becoming a house style for Nike, and that's to the detriment of their University partners' brands. Yes, the mascots and colors are different, but the flat illustration and the amped-up graphic anger are so similar…
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April 23rd 2013 . No Comments
You can't scan a tech pub these days without finding at least one article about how mobile is changing everything. Just last week, CIO magazine declared that it's time for businesses to move from a Mobile-First to a Mobile-Only mindset. (for the record, we read the piece on a laptop). With mobile being thrown around like beads at Mardi Gras, it's time to stop and think: Does the word mobile mean…
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April 17th 2013 . No Comments
It's the future of lead generation and sales. It's the solution to all your funnel woes. It's content marketing and if the marketing automation companies are to be believed, it just might cure cancer. That's all well and good, but it's important to remember that doing content marketing right is hard, hard work. Over the last year, content marketing has become the second-hottest buzzword in B2B marketing…
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April 8th 2013 . No Comments
Here’s a gem recently identified by BrandCulture’s department of “Surely, You Must Be Joking.” From a March 18 article on ZDNet: "Microsoft is making available its first public preview of HDInsight, the Hadoop big-data framework on Windows Azure technology it is developing with Hortonworks." Truly, this is a lede for the big data cognoscenti. But it’s a warning to technology brands as…
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April 3rd 2013 . No Comments
Apple's application to trademark the name 'iPad Mini' has run into trouble with the USPTO. For technology businesses looking to name new products and services, this is an alarming turn of events. The USPTO's official letter starts by saying that adding the word 'Mini' is merely descriptive—it doesn't create a new trademark (Apple has already successfully trademarked the name 'iPad'). Apple can still…
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