This just in – Apple ditches the CD in the new logo for iTunes – clever move, though we wonder how much longer before the light flares and gradients start to feel tired…
(thanks for the scoop, TechCrunch)
New Logo for iTunes 10!September 1st, 2010 · 1 CommentThis just in – Apple ditches the CD in the new logo for iTunes – clever move, though we wonder how much longer before the light flares and gradients start to feel tired… (thanks for the scoop, TechCrunch) → 1 CommentTags: Brands · Design · Product Positioning The Worst Branding Advice EverAugust 17th, 2010 · 2 CommentsWe can’t tell if this article from BNET is simply misguided, or a thinly veiled pay-to-play piece. If you’re thinking of changing your product, company or organization name, please read the story’s suggestions and quickly do the opposite. A few of the points to which we take issue:
If you’re starting or in the midst of a naming effort, RUN DON’T WALK FROM THIS ADVICE! → 2 CommentsTags: Brand Architecture · Naming Dumb, Undifferentiated and Really Effective: Dawn Dish Soap PromotionsAugust 4th, 2010 · 1 Comment800 days ago we wrote, “looking and sounding different is not the be-all and end-all of branding.” It appears that the marketing geniuses at P&G have been taking BrandCulture’s admonishments to heart! The FMCG giant has traditionally advertised Dawn, the #1 dish detergent in the country, around differentiated, value-added features: Direct Foam, Direct Foam with Bleach Alternative, Red Apple Scent with Vinegar Alternative, yada, yada, yada, see the full Dawn range of products here. A recent BrandCulture purchase (pictured below) reveals a decidedly different approach. → 1 CommentTags: Corporate Responsibility · Product Positioning · Promotion COACH vs. COACH Factory Store Outlet: One Brand, Two Separate BusinessesJune 22nd, 2010 · 6 CommentsFor nearly 70 years, Coach (NYSE: COH) leatherware has been associated with “classic American style,” offering handbags (representing over half of overall sales), luggage, accessories, fobs and other knickknacks. A dominant player in the “affordable luxury” handbag category, Coach pursues a bifurcated strategy of operating “full price” and “factory” stores in different markets — but both under a single Coach masterbrand. Although the items may appear to be the same design and quality to ill-informed consumers, they really are two separate businesses, as BrandCultureTalk recently found out much to our chagrin. → 6 CommentsTags: Brand Experience · Brands · Culture · Product Positioning It’s Time to Work Hard and Fly the Friendly Skies Right Together: United & Continental Merger MismashMay 4th, 2010 · 4 CommentsChalk it up to the infectious fecundity of spring, but move over American Airlines – TWA. It’s now second place for Delta – Northwest. Yes, after many false starts under the oft-repeated mantra of “needed industry consolidation,” United and Continental yesterday announced their boffo $3 billion + combination to create the latest and greatest and newest world’s largest airline. Having last been through a jilted trip to the altar 2 years ago, leadership at both companies presumably had lots of time to think about what the merged entity’s brand would look like. With a new twist on Solomonic sagacity, here’s what they decided: → 4 CommentsTags: Advertising · Brand Architecture · Brand Experience · Brands · Design · Naming |
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