Despite its recently plummeting sales, the Nintendo Wii changed everything. Well, maybe not everything, but it is certainly responsible for a lot of new gamers, a lot of casualties and one really fun brand name. Such a fun name that Spanish automaker Seat couldn’t help themselves:

[Read more →]

You’ve got to admire a brand that can successfully bridge the gap between Ferrari and Hyundai. And if you’re in charge of a brand of your own, it’s worth looking at how far Pininfarina have managed to stretch their brand’s equity without overextending it.

[Read more →]

The latest adventure in crowdsourcing comes from The National Radio Astronomy Observatory, who are giving the public at large the opportunity to come up with a new name for the newly revamped Very Large Array (VLA).

What, the person who came up with Very Large Array wasn’t available?

[Read more →]

During a recent wait for a train we were captivated by this out-of-home advertisement for the partial privatization of the Spanish Lottery. Putting aside the fact that the ad is still up two weeks after the Spanish government called off the sale,the work still captivated us for the blithe disingenuousness with which it attempts to convince people gamble on a venture whose business is gambling.

[Read more →]

willa is a start-up maker of skincare products for tween girls. Wella is a 125-year old brand of haircare products owned by Procter & Gamble. Lawyers, start your engines.

David

Goliath

[Read more →]