thinking

Shared Purpose is not the way that traditional firms approach branding, and it's certainly not a quick fix for tactical minded marketers. But it's critical to the long-term success of any business, and it's what BrandCulture does best.

Shared Purpose tells the world—not just what you do, but why you matter.
 

Does Orange Own Orange? Yes, then No.

Pop Quiz: what is the corporate color used by communications multi-national Orange? Yeah, we're guessing there wasn't much debate over the issue once the name had been selected. The company embrace (...)