Here’s what’s REALLY wrong with the new Airbnb identity

You’ve probably read the many opinions being written about Airbnb’s new logo, and you’re probably aware that, to much of the blogosphere, the logo looks like some sort of mammalian genitalia. (...)

 

thinking

Shared Purpose is not the way that traditional firms approach branding, and it's certainly not a quick fix for tactical minded marketers. But it's critical to the long-term success of any business, and it's what BrandCulture does best.

Shared Purpose tells the world—not just what you do, but why you matter.