What we’ve learned from the Ice Bucket Challenge

If you haven’t been living under a rock for the past few weeks, then you've likely witnessed the undeniable momentum and reach of the ice bucket challenge via your social media network. Benefiting A (...)

 

thinking

Shared Purpose is not the way that traditional firms approach branding, and it's certainly not a quick fix for tactical minded marketers. But it's critical to the long-term success of any business, and it's what BrandCulture does best.

Shared Purpose tells the world—not just what you do, but why you matter.