Evolv

Harnessing Big Data to advance workforce science

USC Center for the Digital Future

Asserting the significance of an Internet pioneer

Bovitz

Moving a research firm beyond the data

Boston Scientific

Unlocking potential in future scientists

VMware

Positioning to penetrate the SMB market

Rustic Canyon

Building a venture capital brand on the value of ideas

featured case study

Cinedigm

For over a decade Cinedigm enabled theaters to convert from film to digital projection. Now the company has introduced a new brand to signal it is reinventing the industry again—not just in theaters, but as a leading digital distributor of independent content across all platforms.

thinking

What is Your Shared Purpose?
Shared Purpose is not the way that traditional firms approach branding, and it's certainly not a quick fix for tactical minded marketers. But it's critical to the long-term success of any business, and it's what BrandCulture does best.

Shared Purpose tells the world—not just what you do, but why you matter.

b+c webinar

Learn about our BrandCulture Webinars

 

featured blog article

Cost vs. Performance: Positioning Cloud Services for Public Buyers

Working with clients across a variety of industries, we're increasingly seeing cloud computing's economic benefits as the primary factor leading to its consideration and adoption. Yes, other advanta (...)