Public Relations in the Age of New Media

In the early 1900’s, Edward Bernays, often referred to as “the father of Public Relations,” believed that the primary role for his fairly new industry was that of  counsel.  He believed the pu (...)

 

thinking

Shared Purpose is not the way that traditional firms approach branding, and it's certainly not a quick fix for tactical minded marketers. But it's critical to the long-term success of any business, and it's what BrandCulture does best.

Shared Purpose tells the world—not just what you do, but why you matter.